Signing up is easy. And it's free. Step 1: Create an account to start earning and redeeming points. Sign up Step 2: Unlock exclusive member benefits by linking your Scene+ card to your Sobeys Liquor account and visit MyLi... Read More

Partner Update Empire and its select banners across the country, including Sobeys Liquor, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Fin... Read More

Food Pairings Wine 101 What's on your table today? Tell us what you're eating and we'll recommend a selection of great wines for every taste and budget. Food and wine pairings are a snap with our Wine Pairing 101 tool. Step 1 of 2 Choose Meal... Read More

Food Pairings Beer 101 Move over, wine! In recent years, beer has made its way to the table as a perfect complement to a great meal. Match it up with your favourite foods to enjoy beer in a whole new way. Our Beer 101 tool will help you crack op... Read More

Spirits, wine, beer and so much more! Read More

Terms of Use Welcome to the sites and interactive services owned, operated or provided by Sobeys Capital Incorporated and its subsidiaries and affiliates (the "Company", Sobeys, "we", "us" or "our"). These Terms of Use together with the Transactional Terms and... Read More

Privacy Policy Sobeys Capital Incorporated and its direct and indirect subsidiaries (wholly or partially owned), parents, and affiliates, including each of their owned, operated or affiliated banners, brands or divisions (collectively, "Sobeys", "we", "us" and... Read More