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Signing up is easy. And it's free. Step 1: Create an account to start earning and redeeming points. Sign up Step 2: Unlock exclusive member benefits by linking your Scene+ card to your Sobeys Liquor account and visit MyLi... Read More

Partner Update Scene+ is coming September 22, 2022 to sobeys liquor in Western Canada September 21st, 2022 is the last day you can Earn & Redeem AIR MILES at Sobeys Liquor in Western Canada Read More

Partner Update Empire and its select banners across the country, including Sobeys Liquor, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Fin... Read More

Pedigree Contest NO PURCHASE NECESSARY. Open to legal residents of Ontario who have reached the age of majority on the date they enter the Contest. For Contest entry, enter the UPC of any two Participating Products at the Contest website at www. foodland. c... Read More

Food Pairings Wine 101 What's on your table today? Tell us what you're eating and we'll recommend a selection of great wines for every taste and budget. Food and wine pairings are a snap with our Wine Pairing 101 tool. Step 1 of 2 Choose Meal... Read More

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Buy More And Save More! Sip, celebrate, and collect points with Scene+! Buy any 6 bottles of wine and get 250 Scene+ points or any 12 bottles of wine and get 1000 Scene+ points. Every 1,000 Scene+ points = $10 towards your next purchase at Sobeys Liquor. Read More

Food Pairings Beer 101 Move over, wine! In recent years, beer has made its way to the table as a perfect complement to a great meal. Match it up with your favourite foods to enjoy beer in a whole new way. Our Beer 101 tool will help you crack op... Read More

Food Pairing and Recipes Wine 101 What's on your table today? Tell us what you're eating and we'll recommend a selection of great wines for every taste and budget. Food and wine pairings are a snap with our Wine Pairing 101 tool. Get Pairings... Read More

About Us A proudly Canadian company with more than 110 years in the food business, Sobeys Inc. is a wholly-owned subsidiary of Empire Company Limited, headquartered in Stellarton, Nova Scotia. The Sobeys name is synonymous with quality and passion. Now we've... Read More