Turn everyday grocery purchases at Sobeys Liquor into instant savings at the checkout with AIR MILES Cash.
Plus earn AIR MILES reward miles with each purchase.

Ways to Earn Miles
at Sobeys Liquor

Airmiles Card

Just use your AIR MILES Card when you make your purchases at Sobeys Liquor and you'll earn 1 AIR MILES reward mile for every $20* you spend. Plus, earn AIR MILES Bonus Miles on thousands of products featured in our flyer and in-store.

Airmiles Banner Mobile

Get exclusive digital offers directly from Sobeys when you download the Sobeys Liquor App and add your AIR MILES card number.

Sobeysliquor E-flyer

Get our weekly Sobeys Liquor E-flyer email sent right to your inbox with additional AIR MILES Bonus Offers

Enroll Now

Get an AIR MILES Collector Card. If you're not yet a Collector enrolling is easy.

Already a Collector?

Check your balances and see how close you are to a reward.

Have a Question?

Check out these FAQs and you just may find the answer.

AIR MILES Collectors have two ways to use their Miles

Sobeysliquor Bag

Collectors can use Miles
towards their everyday
grocery purchases.

95 Cash Miles = $10 off your purchase

Airmiles Product

Collectors can use Miles towards travel, merchandise and more.

Choose the one that makes you happier, or go for a mix of the two. The choice is yours.