Sobeys Liquor now brings you the AIR MILES® Reward Program

Better ways to EARN.
Earn 1 AIR MILES® reward mile for every $20 in purchases at Sobeys Liquor.
Plus earn BONUS reward miles on products throughout the store.
Better ways to REDEEM.
How you reward yourself is up to you. AIR MILES® Cash lets you redeem reward miles in your AIR MILES® Cash balance towards everyday purchases at participating Sponsor locations including Sobeys Liquor stores in Alberta**. Get $10 towards your purchase when you redeem 95 AIR MILES® reward miles right at the till.
OR, build your AIR MILES® Dream balance and redeem towards vacations, electronics and more.*** Explore Dream Rewards on-line at www.airmiles.ca/cash.
The choice is yours!
*Earn 1 AIR MILES® reward mile for every $20 spent cumulatively Sunday to Saturday in Sobeys Liquor locations in Alberta and Saskatchewan. Offer excludes taxes, deposits, environmental charges, and any other goods or services which are non discountable or excluded by law. **Redeem AIR MILES reward miles in the AIR MILES Cash balance of your AIR MILES Collector Account in increments of 95 reward miles for $10 off your purchases at participating AIR MILES Sponsor locations to a maximum of $750 per day. You must first activate your Collector Account by setting your balance preference to allocate some or all of the reward miles you earn after activation to your AIR MILES Cash balance. Visit airmiles.ca/cash to learn more. You must have accumulated sufficient reward miles in the AIR MILES Cash balance of your Collector Account in order to redeem reward miles towards your purchases at participating Sponsor locations. Purchases are required to accumulate reward miles. You must inform the Sponsor that you want to redeem reward miles and present your Collector Card at time of purchase. All Rewards offered are subject to the Terms and Conditions of the AIR MILES Reward Program, are subject to change and may be withdrawn without notice. For complete details, visit airmiles.ca. ***All Rewards offered are subject to the Terms and Conditions of the AIR MILES Reward Program, are subject to change and may be withdrawn without notice. To redeem for Travel and/or Merchandise Rewards, you must have accumulated sufficient AIR MILES reward miles in your Dream Balance. Some restrictions may apply. Quantities may be limited. Collectors must pay taxes, fuel surcharges and other applicable charges and fees on air, hotel and car rental Rewards. Travel Rewards may be subject to a minimum advance booking and availability from participating Suppliers. No cancellations, exchange or refunds for tickets, certificates or merchandise once booked or ordered. For complete details, visit airmiles.ca or call the AIR MILES Customer Care Centre at 1-888-AIR MILES ®™Trademarks of AIR MILES International TradingB.V. Used under license by LoyaltyOne, Co. and Sobeys Inc.

Sign up today in-store or at airmiles.ca